1.Understand The Intention Of The User And Satisfy It
If there is something in today’s positioning world that remains true this is it: the user experience is everything.
Before, an SEO strategy started with keywords and this was the basis for optimization. Today, we must begin with the intention of the user , and this should be our framework for acting SEO.
When We Start Optimizing A Page, We Should Focus Less On Keywords And More On The User’s Intent.
- What questions is the user asking?
- What information does the user need?
- What is the main purpose of your search?
Next we must look for how to answer these questions. We can connect user questions with your intent. Then we can connect the intention with the theme of the page. And the topic will naturally use the right keywords.
We must keep in mind how the intention translates into a direct marketing action.
Many SEO consultants are obsessed with semantic optimization of content, but it is useless since it does not benefit the user, the only thing that wants to see their problem solved.
If we solve the problem, we will win the search !!
2.Get Links From News Sites
Today incoming links are still effective. But obviously, not all are worth the same. One of the conclusions of the SMX conference is that better positioned websites have more links coming from news sites than those that do not.
To Get Links From News Websites, We Can Do The Following:
- Press releases, for visibility on news sites
- Enhance our personal brand
- Participate in the forums of our sector
- Involve in community activities
- Write about current events
3.Continue Working The Link Building
Since the year 2014 many SEO consultants have been proclaiming the end of the link building.
There are forms of link building that are black-hat and spam techniques, but link building today is important. It is not the future of SEO, but it is the present: it works as long as it is done with care.
Moreover, according to research by Cyrus Shepard (Moz), the correlation of links, that is, the degree to which links impact search results, has increased.
Web sites need inbound links to position well. We must obtain relevant and quality links using a scalable method.
4.Use Relevant Keywords: As we said, the user’s intention is paramount. The keywords are important, but always secondarily with respect to the intention of the user.
We can get good results in searches and clicks by responding to the questions underlying user queries.
We should not obsess about semantic variants, much less saturate content with exact match keywords. The latter would be a clear signal of spam and probability of penalization.
5.Use Interactive Elements:There is a correlation between the use of interactive elements and better positioning.
Some Ideas For Interactive Content Could Be:
- Embedded Tweets
- Social sharing widgets
- Related Links
If we do not know or do not have time to make good interactive pages, we should focus on having good site navigation, a clean interface and a well designed site. Learn more about SEO and its benefits. Visit our Homepage
The high correlation of interactive content with optimal positioning is indicative of how the user experience plays a critical role in SEO. Simply, the interactive elements are useful to the user and therefore better position the websites that use them.